Li Chuyuan, as the representative of the enterprise, reported on the ideas and practices of promoting the innovation and development of traditional Chinese medicine of Guangyao group
only innovators advance, we should grasp the important opportunity to promote the inheritance and innovation of traditional Chinese medicine, and promote the high-quality development of Chinese medicine industry. Li Chuyuan shared six points on the ideas and practices of innovative development of traditional Chinese medicine in Guangyao group.
First, promote scientific research and innovation, and give full play to the advantages of Guangzhou Pharmaceutical, which has 10 national scientific research institutions and the only National Engineering Center for the extraction and separation of traditional Chinese medicine in China. At present, there are 7 research projects of ancient classic prescriptions and 18 secondary development projects of famous Chinese patent medicines carried out by famous scientific research institutes in China. They have won 2 second prizes of national science and technology progress awards and more than 30 provincial and ministerial level science and technology awards. Among them, a variety of antiviral components have been isolated from Baiyunshan Banlangen Granules in cooperation with academician Zhong Nanshan team, and 14 invention patents have been applied, which is promoting industrialization.
Second, promote brand innovation. With the concept of "fashionable traditional Chinese medicine", we will promote the development of time-honored brands. Such as Kwai sing pharmaceutical company under the Guangzhou Pharmaceutical Group, set up the Institute of fashion Chinese medicine to promote the direct marketing of scientific research achievements; Chen Liji realizes the organic link between "new" and "old" through the mode of "offline cultural experience + online sales platform empowerment"; Wang Laoji, Pan Gaoshou, and Jing Xiu Tang tiktok and other platforms, deepen their interaction with young consumer groups, and achieve "from" The transformation from "time honored brand" to "new national trend".
Third, promote business model innovation. Caizhilin has opened the first intelligent decocting center in China, and people can enjoy the door-to-door service of traditional Chinese medicine decocting and delivering by mobile phone. Guangyao has established a new channel of "Internet plus health" through "Sui Kang" WeChat small program. It is strives to build "Sui Kang" healthy life plate into the brand of Guangzhou post epidemic Internet service. Guangyao group also clings to the "live economy" tuyere, invites Zhong Nanshan academician to bring goods to the thorn and Jitian, helping Guizhou to tackle poverty.
Fourth, promote product innovation and give full play to the advantages of traditional Chinese medicine in the prevention of disease. Guangyao has developed Wang Laoji, cilingji, Ganoderma lucidum spore oil and other marketable large health products, and developed two epidemic prevention prescriptions herbal tea in cooperation with the provincial hospital of traditional Chinese medicine, and developed the traditional Chinese medicine epidemic prevention sachet. At the same time, it has also developed health products such as traditional Chinese medicine masks with well-known fashion enterprises to promote cross-border cooperation of traditional Chinese medicine.
Fifth, promote international innovation. In addition to Huatuo zaizao pill, which has entered the medical insurance of Russia and other countries, Guangzhou Pharmaceutical Group has successively reached strategic cooperation with the University of Hong Kong, the University of Macao and the Guangdong Macao traditional Chinese medicine industrial park. It has set up an international headquarters in Macao to promote the cooperation of traditional Chinese medicine industry in Dawan district.
Sixth, promote cultural innovation. Guangzhou Pharmaceutical Group has built Shennong thatched cottage museum, Wang Laoji Herbal Tea Museum, Chen Liji Museum, and Caizhilin Museum, as well as overseas Wanglaoji museums in New York and Tokyo. In addition, Shennong thatched cottage was selected as the "national cultural export key project".
"Traditional Chinese medicine has always been a characteristic advantage of the group. We will also play an exemplary role as a leading enterprise of traditional Chinese medicine, and contribute to the development of traditional Chinese medicine in Guangdong Province and even the whole country, and formulate a scheme for the development of traditional Chinese medicine in Guangdong Province and even the whole country." Li Chuyuan said.
In the future, Guangzhou Pharmaceutical Group will implement "one brand and one support" for its 12 Chinese time-honored TCM brands, increase investment in scientific research and innovation, vigorously carry out the research and development of traditional Chinese medicine compound preparations of ancient classic prescriptions, excavate the treasure house of traditional Chinese medicine with modern technology, create famous brands of traditional Chinese medicine enterprises, and build world-class Chinese medicine enterprises with strong industrial control and market discourse power.