portant; float: none;">Jiangnan Shankou Renhe Traditional Chinese Medicine Rehabilitation Hospital Business Plan Catalog first part, 1.1 hospital profile description 1.2. Hospital purpose and objectives 1.3. Introduction to the hospital's current main products or services 2.4. Market Profile and marketing strategy 2.5. Core Management team 3.6. Current Hospital capital increase requirements to achieve the goal: quantity, mode, repayment 3.7. Financing plan 3.8. Financial Analysis 3.2, summary 4 Chapter 1, Hospital Introduction 4 Chapter 2, technology and product (service)9 Chapter 3, Market Analysis 13 Chapter 4, Competition Analysis 16 Chapter 5, Marketing 18 chapter 6, Swot Analysis 24 Chapter 7, Investment Instructions 27 Chapter 8, risk Analysis and elusion 30 Chapter 9, Financial Analysis 33 confidential notes this business plan is a business secret of Jiangnan Shankou Renhe Traditional Chinese Medicine Rehabilitation Hospital, the content and data are restricted to the strategic investors who are approved by the hospital and have good investment intentions. The following principles should be followed: (1) the information covered by this plan should be treated in the same way as the commercial secrets of your own hospital; (2) If you have no intention or discomfort of being involved in the items covered by this plan, please return it as soon as possible in its entirety; (3) without the written consent of the hospital shall not be all or part of the copy, transmission and disclosure to others. First part of July 2019, summary 1, hospital profile description Jiangnan Shankou Renhe traditional Chinese Medicine Rehabilitation Hospital is proposed to be built at 70 West Jucheng Road, Wenchang Street, adjacent to the three bridges of Shankou, convenient transportation and relatively dense population nearby. The hospital is Kunyang's first private profit-making second-level specialized hospital which combines traditional Chinese medicine with recuperation, and plans to open more than 180 beds. Chinese Medicine Rehabilitation, health care, old-age pension as the main business direction, it is divided into emergency department, Internal Medicine Department, Gynecology Department, Surgery Department, Geriatrics Department, Chronic Disease Department, cosmetology department, medical examination department, medical imaging department, physical therapy department, Tumor Rehabilitation Department, Pain Department of Cervical Vertebra and Lumbar Vertebra, acupuncture and massage department. The hospital mainly takes with the prevention rehabilitation physical therapy department, the tumor rehabilitation department, the stroke cervical Vertebra lumbar vertebra pain department, the acupuncture massage department, the long-distance Medical Service as the characteristic department. The purpose and goal of the hospital 1. The purpose is to share wisdom, share and win-win cooperation, and to serve the people in a fair and honest way. 2. The goal is to establish a comprehensive and functional hospital combining traditional Chinese medicine with rehabilitation in the south of the Yangtze River, facing the whole country. 3. Market target to build the largest rehabilitation hospital of traditional Chinese medicine in the south of the Yangtze River within 2 years, to realize the most distinctive Chinese medicine clinic in China, and to set up a marketing network covering the whole country and overseas. Traditional Chinese Medicine (TCM) and modern medical treatment are mainly used to treat various chronic diseases, senile diseases, functional rehabilitation diseases, rehabilitation to prevent tumors and sub-healthy people. The combination of traditional Chinese Medicine (TCM) and TCM rehabilitation therapy was used to create a modern TCM environment for medical treatment and a TCM hospital for health care. The main products and services of the hospital at present 1, Medical Service Subject Hospital mainly with prevention and rehabilitation physical therapy department, Tumor Rehabilitation Department, stroke and cervical vertebra pain department, acupuncture and massage department, telemedicine as a feature department. 2. The subject of Chinese Medicine Health Care Service provides Chinese medicine physiotherapy, massage, massage, acupuncture, cupping, silver needle and other services. Set medical care, life care, Chinese medicine three functions in one, for customers to develop a personalized health care service model. Market overview and marketing STRATEGY1. As the traditional Chinese medicine of our country, market overview is now becoming a potential stock in the international pharmaceutical community with the improvement of the quality of human life, playing a more and more important role, china's traditional Chinese medicine industry is facing unprecedented market demand at home and abroad, with broad prospects. 2. Profit model the profit generated by medical service and the profit generated by TCM Health Care Professional Service 3. Marketing strategy in marketing and management, the hospital will set up the mode of operation and management according to the requirements of modern enterprise system according to the common practices and basic standards of the medical industry and the old-age industry in the developed countries of Europe and America. Chairman of the core management team * , Male, born 1974, Yamaguchi Prefecture. Bachelor degree, attending physician, national level II psychotherapist, national health administrator, president of the Yamaguchi Prefecture Health Association. With many years of project entity operation and management experience. The project investment: The total planned investment of the project is 12.8 million yuan, of which 10.29 million yuan is for construction and 2.51 million yuan is for working capital. 2, CAPITAL INCREASE: Equity Financing, Cash Investment 3, return/repayment plan: After the investment to recover 11 million yuan investment in 5 years, if the enterprise fails, through the application of the State Support Fund and foreign cooperation to return 11 million yuan investment; If the enterprise develops, strive for the listing, after the listing recoups all investment. Financing plan according to investment estimate, the hospital needs to invest 12.8 million yuan, equity financing 11 million yuan. Financial analysis the average annual operating income of this project is 37,193,500 yuan, the average annual total cost is 35,537,500 yuan, the average annual profit is 1,656,000 yuan, the financial internal rate of return is 20.81% , the financial net present value is 8,273,600 yuan (IC = 8%) , the payback period of the investment is 5.53 years (including 1 year of the construction period) , and the investment yield is 12.94% . The second part summarizes the first chapter, the hospital introduction 1.1 the hospital's Purpose 1, the purpose of common wisdom, sharing, win-win cooperation, justice, integrity, service to the people. 2. The goal is to establish a comprehensive and functional hospital combining traditional Chinese medicine with rehabilitation in the south of the Yangtze River, facing the whole country. based in the south of the Yangtze River, facing the whole country, to build a high-end health care center with connotation and quality, to build a high-end health care benchmark enterprise with "high-end medical care, active old-age care, traditional Chinese medicine health care, ultimate care" . 1.2 The proposed site of the Jiangnan Shankou Renhe Chinese Medicine Rehabilitation Hospital is 70 West Jucheng Road, Wenchang Street, adjacent to Shankou Sanqiao. The hospital is Kunyang's first private profit-making second-level specialized hospital which combines traditional Chinese medicine with recuperation, and plans to open more than 180 beds. Chinese Medicine Rehabilitation, health care, old-age pension as the main business direction, it is divided into emergency department, Internal Medicine Department, Gynecology Department, Surgery Department, Geriatrics Department, Chronic Disease Department, cosmetology department, medical examination department, Medical Imaging Department, physical therapy department, Tumor Rehabilitation Department, Pain Department of Cervical Vertebra and Lumbar Vertebra, acupuncture and massage department. The hospital mainly takes with the prevention rehabilitation physical therapy department, the tumor rehabilitation department, the stroke cervical Vertebra lumbar vertebra pain department, the acupuncture massage department, the long-distance Medical Service as the characteristic department. 1.3 departmental functions and operational objectives 1.3.1 board functions 1. Implementation of General Hospital Protocols. 2. Decide on the business plan and investment plan of the hospital. 3. Review the hospital's annual financial budget and final accounts. 4. Review the hospital's profit distribution plan and loss recovery plan. 5. Review plans for hospitals to increase or decrease their registered capital and for issuing hospital bonds. 6. To draw up plans for the merger, division, dissolution and liquidation of hospitals. 7. To appoint or dismiss the general manager of the Project Hospital, to appoint or dismiss the deputy general manager and the chief financial officer of the project hospital on the nomination of the general manager, and to decide on the payment matters. 8. To examine and approve the basic management system of hospitals. 9. To be responsible for the supervision and management of hospital operation. 1.3.2 General Management Functions 1. Formulation of the overall development plan and implementation plan of the project hospital, capital Construction Plan and implementation (policy) of the project. To be responsible for the overall development planning, implementation and management; to present the operating budget and expense budget to the board of directors. 4. Lead the operation of the project hospital to achieve the profit target approved by the board of directors. 5. Ensure the project hospital can provide the Standard Service 6. Collect the customer's reflection, research the market demand, adjust the management direction of the Project Hospital Unceasingly, the Project Hospital gets the development to mold this project hospital image. 1.3.3 function of Marketing Planning Department 1. Make annual, quarterly and monthly promotion plan according to Hospital Operation Development Strategy and report to General Manager. 2, responsible for the sales department in accordance with the various periods of the rental sales plan, the development of the corresponding promotion plan, with the sales
